A post or a float

What the Potamia carnival is

The carnival of a village on Thassos, run by the villagers themselves — not by a council, not by a company.

Every winter the village's groups build floats and write satirical sketches — about current affairs and politics, about local Thassos affairs, sometimes about history or the twelve gods — and take to the square on the last Sunday of carnival. It is organised by the «Dionysos» cultural association. It is not staged for tourists: it is a village making fun of itself — but anyone who turns up is in it.

Where

Potamia, Thassos

The parade

14 March 2027

Who

«Dionysos» Cultural Association

The backdrop

A purple background (ΝΙΟΝΙΟΣ) with the «’27» turned into a corner and cut off at the edge, in a slightly different purple. It is this year's carnival backdrop: at the top of pages, on posters, posts and tickets. The motif is faint on purpose, so a logo and a headline fit on top of it.

The plaque

The identity's most recognisable device, and the way to put red on purple. Red lettering on purple cannot be read (2.2:1) and is not allowed. Use the red as a filled box, with white or near-black lettering inside. Use it for the one thing that must not be missed: the date, the time, the price.

The photograph as the ground

A film, a year or an event appears as a band with its photograph edge to edge and the title on it, not as a thumbnail inside a card. Without a photograph the band stands on deep purple — never in a grey box.

The mask goes in as a watermark once per screen, at the lower right of the deep field, cropped by the edge — never over a photograph and never behind text that has to be read.

Worked examples

Based on the 2025 and 2026 posters and stories — the style the carnival already has. The same four things every time: lime for the loudest line, a filled plaque for what must not be missed, white for the rest of the text, and the signature in a corner the motif is not using.

ΣΑΒΒΑΤΟ 31 ΙΑΝΟΥΑΡΙΟΥ

ΑΝΟΙΓΜΑ ΤΟΥ ΤΡΙΩΔΙΟΥ

22:00

μαζευόμαστε στην αποθήκη

#μπλόκο_ποταμιάς

@potamiacarnival

ΕΙΣΟΔΟΣ 3€

@potamiacarnival

A card with your lines on it

For the groups who hold a card with their lines on the float. Print it double-sided: your lines on the front, the carnival backdrop on the back. Then whenever the card turns towards a camera, it shows the carnival.

ΑΡΜΑ · ΙΝΔΙΑΝΟΙ

Our lines

1. Good evening from Potamia…
2. This year we came to tell you…
3. And again next year, in good health!

2027

@potamiacarnival

• A6 (10.5 × 14.8 cm), or A5 if there are a lot of lines. At least 250gsm so it does not flop in the hand.
• Ask for matt lamination. Carnival weather is rain, and the card is held with wet hands.
• Download the square or horizontal backdrop from the files, set it as the reverse, and print “double-sided, flip on long edge”.

The logos

The association signs everything that lasts; the 2027 carnival signs the celebration. Choose below which logo you need. Every file can be downloaded further down.

The 2027 logo

Anything about this year’s carnival: posters, posts, tickets, t-shirts, the celebration's pages. Redrawn every year.

ΔΙΟΝΥΣΟΣ

The association itself — letters, notices, the AGM, sponsor decks, anything that outlives one carnival.

Καρναβάλι Ποταμιάς

The carnival in general, with no year attached. Archive pages, the top of the website, permanent signs.

One signature per surface. If it is about the association, ΔΙΟΝΥΣΟΣ signs it; if it is about the 2027 carnival, 2027 does. They appear together only when the association publishes something about the 2027 carnival — and then in separate zones, never side by side.

The versions of the 2027 logo

For this year's logo there are only the versions its designer supplied. Download it from the files below, and write to us if you need another format.

Downloads

Every file, shown on the background it was made for. They are always the current ones.

All are SVG files. They open in Illustrator, Inkscape, Figma, Canva and Word, scale from a keyring to a banner without losing quality, and have no background of their own — the chequerboard in the preview means transparency. If you need PNG or EPS, write to us; don't enlarge a screenshot.

Free for any use that concerns or covers the carnival. For commercial use, ask the association first.

Do and don't

The six mistakes that happen again and again. They apply to every logo.

Χορηγός

How a page is put together

Eight rules for every screen on the site and every poster. If a page breaks one, the page changes, not the rule.

1. The photograph is the ground.The carnival shows first: a photograph or a still from the film fills the first screen, rather than sitting small inside a card.
2. Three type sizes per screen.One big title, the text, and one small line for the details. A fourth size means the screen is saying two things.
3. Red is the action, lime is the fact.Red for the one button and the date box; the year's colour for the one loud fact. Everything else is ink, white, ash and purple.
4. One surface per voice.Deep purple is the carnival's voice, the light ground is for information. They do not alternate band by band on one page.
5. Text is not carded.Things you tap get a card — a film, a year, an event. A paragraph sits on the page.
6. Nothing moves unless the content moves.The film moves, and the countdown in the last days. No scroll effects, no bouncing cards.
7. Playfulness has three places.The mask as a watermark, the year's colour, and one drawing of the mascot. No novelty typeface, no stickers in every corner.
8. The first screen is what the page is for.On the home page, when it is; on a film's page, the film; on the raffle, the field for the number. Everything else below.

The association mask: solid or outline

The ΔΙΟΝΥΣΟΣ mask is drawn two ways, and which one to use is decided by the background — not by taste.

Clear space

Around every logo there is a zone that stays empty: ¼ of the logo's height, on every side.

The same rule for every logo, the association's and the carnival's. The zone grows with the logo, so nobody needs a table. Nothing goes inside it: not text, not a line, not the busy edge of a photograph, not another logo, not the edge of the page. When the logo sits on a colour plaque, the plaque's edge is the limit.

Practical notes, before you start

The six things that make the difference when you are working from a phone.

• Start from a ready backdrop

  Download the vertical (story), square or horizontal one from the files. They are already the right size and carry this year's motif.

• One loud line

  One thing in lime caps, large. Everything else smaller and white. Two loud lines means none.

• Time and date on a red plaque

  The red box with white lettering is our trademark. Never red type on the purple — it cannot be read.

• Logo at 96px or bigger

  Smaller than that it turns into a smudge. If it does not fit, use the white single-colour version (mono) at a smaller size, or leave the logo off.

• Leave air around it

  Clear space the height of the «Κ» on every side. A logo pressed against an edge looks like a mistake, not a design.

• Do not recolour it

  No filters, no shadows, no stretching. There is a ready version for every background — pick one, do not make one.

Something not covered here?

If what you are making does not fit any of the above, or you need a file in another format, write to us. We answer, and we send what is needed.