A product or print run

What the Potamia carnival is

The carnival of a village on Thassos, run by the villagers themselves — not by a council, not by a company.

Every winter the village's groups build floats and write satirical sketches — about current affairs and politics, about local Thassos affairs, sometimes about history or the twelve gods — and take to the square on the last Sunday of carnival. It is organised by the «Dionysos» cultural association. It is not staged for tourists: it is a village making fun of itself — but anyone who turns up is in it.

Where

Potamia, Thassos

The parade

14 March 2027

Who

«Dionysos» Cultural Association

The logos

The association signs everything that lasts; the 2027 carnival signs the celebration. Choose below which logo you need. Every file can be downloaded further down.

The 2027 logo

Anything about this year’s carnival: posters, posts, tickets, t-shirts, the celebration's pages. Redrawn every year.

ΔΙΟΝΥΣΟΣ

The association itself — letters, notices, the AGM, sponsor decks, anything that outlives one carnival.

Καρναβάλι Ποταμιάς

The carnival in general, with no year attached. Archive pages, the top of the website, permanent signs.

One signature per surface. If it is about the association, ΔΙΟΝΥΣΟΣ signs it; if it is about the 2027 carnival, 2027 does. They appear together only when the association publishes something about the 2027 carnival — and then in separate zones, never side by side.

The versions of the 2027 logo

For this year's logo there are only the versions its designer supplied. Download it from the files below, and write to us if you need another format.

Colours

Three recognisable colours plus a neutral. The colours stay vivid on every step: the dark steps are deep, never dull. Every colour on the website is one of these.

What each step does: 100 shines on dark backgrounds · 200 fills the buttons · 300 is deeper, for a button being pressed · 400 is for text on light backgrounds · 500 is for emphasised text · 600 is near-black, with a hint of the colour — backgrounds only, never text.

One detail colour per carnival. Never two at once, never a new one. ΚΡΑΣΙ and ΝΙΟΝΙΟΣ never change.

The constant colours

These three are the carnival, every year. They are not substituted and not “corrected” to match something else.

The detail colour — one per carnival

Every carnival is always the purple and the red, plus ONE detail colour picked for the year. For Carnival '27 it is RAVE — the neon greens. The other three wait their turn: a future carnival may pick the amber, the electric pink or the cyan. Never two detail colours in the same year.

Paint, ink, fabric

Tap a swatch above to see its codes: RGB, CMYK and the nearest code in PMS, RAL and Vivechrom. Tap a code to copy it.

Click any value to copy it. RGB is for anything on a screen. CMYK is approximate — always ask your printer for a proof. The three codes underneath are the nearest sample in each colour chart: PMS (Pantone Solid Coated) for a printer or screen-printer, VIV for a Vivechrom shop, RAL for any other paint shop — Vitex, Kraft and Berling all mix RAL colours on the mixing machine. A faded code means nothing in that chart comes close. That is normal for our brightest colours, which only exist on a screen. For those, ask for a custom colour mixed to the hex code, or a fluorescent ink; paint never glows like a screen.

• If you can't find the exact colour, go darker. A washed-out purple looks like a different colour; a deeper one looks like the same purple in shade.
• RAVE lime and the brightest steps only look like this on a screen. No paint reaches them — ask for a fluorescent, or it will come out quieter.
• Outdoors, use matt or satin, never gloss. Gloss reflects the sky and the purple turns grey in photographs.
• Paint a test piece first and look at it in the light people will see it in — midday and floodlit at night are two different colours.

Do and don't

The six mistakes that happen again and again. They apply to every logo.

Χορηγός

How a page is put together

Eight rules for every screen on the site and every poster. If a page breaks one, the page changes, not the rule.

1. The photograph is the ground.The carnival shows first: a photograph or a still from the film fills the first screen, rather than sitting small inside a card.
2. Three type sizes per screen.One big title, the text, and one small line for the details. A fourth size means the screen is saying two things.
3. Red is the action, lime is the fact.Red for the one button and the date box; the year's colour for the one loud fact. Everything else is ink, white, ash and purple.
4. One surface per voice.Deep purple is the carnival's voice, the light ground is for information. They do not alternate band by band on one page.
5. Text is not carded.Things you tap get a card — a film, a year, an event. A paragraph sits on the page.
6. Nothing moves unless the content moves.The film moves, and the countdown in the last days. No scroll effects, no bouncing cards.
7. Playfulness has three places.The mask as a watermark, the year's colour, and one drawing of the mascot. No novelty typeface, no stickers in every corner.
8. The first screen is what the page is for.On the home page, when it is; on a film's page, the film; on the raffle, the field for the number. Everything else below.

The association mask: solid or outline

The ΔΙΟΝΥΣΟΣ mask is drawn two ways, and which one to use is decided by the background — not by taste.

Clear space

Around every logo there is a zone that stays empty: ¼ of the logo's height, on every side.

The same rule for every logo, the association's and the carnival's. The zone grows with the logo, so nobody needs a table. Nothing goes inside it: not text, not a line, not the busy edge of a photograph, not another logo, not the edge of the page. When the logo sits on a colour plaque, the plaque's edge is the limit.

Downloads

Every file, shown on the background it was made for. They are always the current ones.

All are SVG files. They open in Illustrator, Inkscape, Figma, Canva and Word, scale from a keyring to a banner without losing quality, and have no background of their own — the chequerboard in the preview means transparency. If you need PNG or EPS, write to us; don't enlarge a screenshot.

Free for any use that concerns or covers the carnival. For commercial use, ask the association first.

Reference

The measurements behind the rules above. Open one only if you need the number.

Contrast against the background

Only two of the logo's colours touch the background: the lime, which is bright, and the red, which is mid-toned. A background that flatters one tends to swallow the other. The logo looks best on dark backgrounds.

Background	ΚΑΡΝΑΒΑΛΙ krasi-100	«27» rave-200	Result
stachti-700	5.4:1	13.2:1	✓ Ideal — both colours stand out clearly.
nionios-400	4.7:1	11.3:1	✓ Ideal — both colours stand out clearly.
nionios-300 · the backdrop	3.5:1	8.5:1	✓ Ideal — both colours stand out clearly.
stachti-600	3.6:1	8.7:1	✓ Ideal — both colours stand out clearly.
stachti-100	3.6:1	1.5:1	✓ Large sizes only — one colour looks too much like the background.
stachti-200	3.2:1	1.3:1	✓ Large sizes only — one colour looks too much like the background.
nionios-200	2.3:1	5.6:1	✓ Large sizes only — one colour looks too much like the background.
hara-100	2.2:1	1.1:1	✗ No — use the single-colour version (mono), or put a colour plaque underneath.

The contrast limits for text (WCAG) do not apply to logos. Here 3:1 is the limit below which a large shape no longer stands out from its background.

Tiers

Every logo exists in three forms. “full” is the whole logo; “compact” is without the line of small type — «Λαογραφικός…» for the association, «byΔΙΟΝΥΣΟΣ» for the carnival; “mark” is the badge alone. All three are the same drawing.

ΔΙΟΝΥΣΟΣ · horizontal

full

compact

mark

ΔΙΟΝΥΣΟΣ · vertical

full

compact

mark

Καρναβάλι · horizontal

full

compact

mark

Καρναβάλι · vertical

full

compact

mark

On the website the tier changes by itself with the size: the logo loses its small type before it can blur. Below 16px no logo is used; only the site icon (favicon) goes there, and it is drawn separately for that size.

ΔΙΟΝΥΣΟΣ · horizontal
full ≥ 64 · compact ≥ 28

16px
mark

20px
mark

24px
mark

28px
compact

32px
compact

40px
compact

56px
compact

64px
full

80px
full

ΔΙΟΝΥΣΟΣ · vertical
full ≥ 144 · compact ≥ 48

24px
mark

40px
mark

48px
compact

64px
compact

96px
compact

128px
compact

144px
full

176px
full

Καρναβάλι · horizontal
full ≥ 40 · compact ≥ 28

16px
mark

20px
mark

24px
mark

28px
compact

32px
compact

40px
full

56px
full

80px
full

Καρναβάλι · vertical
full ≥ 120 · compact ≥ 80

24px
mark

40px
mark

64px
mark

80px
compact

96px
compact

120px
full

160px
full

The year's logo has no tiers; it has a minimum size. Colour: 96px wide on screen, 30mm in print. With the mask it needs more: 128px / 40mm. Smaller than that, the website removes the mask by itself and shows the “colour” version, which is always safe.

Year logo
≥ 96px

64px ✗

80px ✗

96px ✓

128px ✓

200px ✓

Which logo, where

The association speaks all year; the year's logo speaks for one celebration. If the piece is about the association, DIONYSOS signs it. If it is about the 2027 carnival, 2027 signs it.

Where	Logo	Version	Why
Website — menu / footer	DIONYSOS / Carnival horizontal	tone auto	The association is the site's permanent host.
2027 page / top of a page	2027 logo	colour, ≥ 200px	The carnival page is purple — the mask vanishes there.
White card, invitation, programme	2027 logo	masked · white	The full signature, where it has room to breathe.
Social post / story	2027 logo	colour or masked	Check the background first; on a photo put a plaque underneath.
Video, TV, projection	2027 logo	colour or mono · white	The mask gets lost when video is compressed and when blacks wash out.
Poster, banner	2027 logo	whatever fits the background	Large format: the version with the mask (masked) is worth it here, if the background is right.
T-shirt, embroidery	2027 logo	duotone or mono	Few colours / few threads — the fine shades get lost anyway.
Food wrap, cup, napkin	2027 logo	mono · wine or black	One ink, cheap printing, absorbent paper.
Sticker, raffle tag	2027 logo	colour, ≥ 30mm	Small but colourful; below 30mm it doesn't go on at all.
Newspaper, fax, stamp, engraving	2027 or DIONYSOS	mono · black	One ink, no midtones.
Site icon / app icon	DIONYSOS	favicon.svg	Redrawn on a colour plaque, not simply shrunk — and never the 2027.

Practical notes, before you start

The production practicalities.

• One colour is the normal case

  The mono version exists in wine, black and white. It is not a downgrade — it is drawn for screen printing, embroidery and engraving.

• Two colours: duotone

  The duotone version has two flat colours, with no shading. Take “duotone · dark” for dark fabric and “duotone · light” for light — the bright lime cannot be seen on white (1.5:1).

• The minimum width

  The year's logo does not go narrower than 96px on screen. On a keyring that is roughly 25mm; if it is smaller, use the mask alone.

• Embroidery: thicken it

  The mask's fine lines close up in stitch. Ask whoever prepares the embroidery for a minimum line thickness of 1.5mm, and for a test sample before the run.

• PMS rather than CMYK

  Every swatch gives the nearest Pantone Solid Coated code. Ask for it on a screen print — four-colour printing does not give such a vivid purple.

• Kraft and recycled stock

  On unbleached packaging every colour darkens together. Use mono in black, or print a white base underneath.

• Permission to sell

  A product that will be sold needs the association's approval. Write to us before the run — the answer is usually yes, but we want to know what is out there.

Something not covered here?

If what you are making does not fit any of the above, or you need a file in another format, write to us. We answer, and we send what is needed.