The 2027 logo
Anything about this year’s carnival: posters, posts, tickets, t-shirts, the celebration's pages. Redrawn every year.
Potamia Carnival
A poster or print piece
The voice, the proportions, the palette and the logos — with the exact measurements at the end. Nothing about the website.
What the Potamia carnival is
The carnival of a village on Thassos, run by the villagers themselves — not by a council, not by a company.
Every winter the village's groups build floats and write satirical sketches — about current affairs and politics, about local Thassos affairs, sometimes about history or the twelve gods — and take to the square on the last Sunday of carnival. It is organised by the «Dionysos» cultural association. It is not staged for tourists: it is a village making fun of itself — but anyone who turns up is in it.
- Where
- Potamia, Thassos
- The parade
- 14 March 2027
- Who
- «Dionysos» Cultural Association
Two voices, one identity
Our identity has two voices. The “DIONYSOS” association speaks all year round: calm, clear, on white. The carnival speaks for one celebration: loud, nocturnal, on purple. The two voices never mix. Before you design anything, decide who is speaking.
«DIONYSOS» Folklore & Cultural Association of Potamia — Potamia, Thassos.
Καρναβάλι Ποταμιάς
Notices, news, forms — the association's everyday voice.
White and off-white surfaces, plenty of ΚΡΑΣΙ in buttons and links, and a hint of purple hidden in the dark text. A serious slab-serif face. This is what announcements, news, forms and admin look like.
Potamia · Thassos
Carnival
The celebration, the floats, every year's archive.
Purple surfaces, white text, ΚΡΑΣΙ on the buttons, and the year's detail colour glowing in headlines and touches. Uppercase, heavy, festive type. This is what the celebration's pages look like.
How the carnival talks
Four rules that are often forgotten.
| Write | Not | Why |
|---|---|---|
| Ποταμιά, Θάσος | Potamia Carnival Festival | Greek is the language of the celebration. English goes beside it, never instead of it. |
| the floats, the παρέες | the teams' floats | They are παρέες — groups of friends, not teams. That is what the village calls them. |
| Come to the square | Don't miss it!!! | The carnival does not need exclamation marks. It invites; it does not advertise. |
| the «Dionysos» association | the organising committee | It has a name and it is a members' association. Use it. |
The carnival is «Καρναβάλι Ποταμιάς» and the association is «Διόνυσος». They are two different things, and only the second one organises anything.
The colour recipe
No designer's eye needed — just proportions. If a page or poster keeps roughly these ratios, it will look like ours.
Association (light)
- 75% — White / off-white surfaces
- 15% — ΚΡΑΣΙ — buttons, links, highlights
- 10% — Near-black ΝΙΟΝΙΟΣ — text & rules
Carnival (dark)
- 65% — ΝΙΟΝΙΟΣ — surfaces
- 20% — ΚΡΑΣΙ — buttons & details
- 10% — Detail colour — headlines & touches
- 5% — White — text
How much of each colour
The colours are not used in equal amounts. With these proportions, a poster, a post and a web page all look like the same carnival.
Tap here28 Feb
Red is the action — the screen's one button and the date box. Lime (the year's colour) is the fact that shouts: a date, a number, a year. If lime is tappable or red merely informs, somebody will confuse the two.
nionios-30065%- The background. One colour taking up almost all the space is what makes the identity recognisable from a distance.
stachti-10015%- The lettering and the logo. Always the easiest thing to read on the surface.
rave-10012%- The year's detail colour: the «’27», a link, a highlight. A little — just enough to be seen.
krasi-2008%- One thing per surface that you want to stand out, on a red plaque with white lettering. Never red lettering on purple.
Rough proportions, not a rule to measure. If the detail colour starts to look like the background, it has taken too much space.
Colours
Three recognisable colours plus a neutral. The colours stay vivid on every step: the dark steps are deep, never dull. Every colour on the website is one of these.
What each step does: 100 shines on dark backgrounds · 200 fills the buttons · 300 is deeper, for a button being pressed · 400 is for text on light backgrounds · 500 is for emphasised text · 600 is near-black, with a hint of the colour — backgrounds only, never text.
2027
Rave — neon, electricity, the speakers once night falls. This is what the celebration sounds and looks like once it begins.
Joy — confetti and the warmth of the community that comes to the celebration. Warm and friendly, not electric.
Serpantina — the paper streamer thrown from the floats. Electric pink, playful and bright.
The river — the water Potamia is named after. Electric cyan, cool and clear.
One detail colour per carnival. Never two at once, never a new one. ΚΡΑΣΙ and ΝΙΟΝΙΟΣ never change.
Always pick the most vivid step that can still be read
Don't pick something dark “to be safe”: here a dull colour is a worse mistake than a loud one. Pick the brightest step that can still be read. Which step that is depends on what the colour is doing:
ΚΡΑΣΙRAVEΧΑΡΑΠΟΤΑΜΙ
A fill (tag, badge, button): what matters is how clearly the letters ON it stand out. The dark colours (ΚΡΑΣΙ, ΝΙΟΝΙΟΣ, ΣΕΡΠΑΝΤΙΝΑ) fill at 200, with white letters. The bright ones (RAVE, ΧΑΡΑ, ΠΟΤΑΜΙ) fill at the step that glows, with dark letters. A bright colour on a dark step turns to mud.
ΚΡΑΣΙRAVEΧΑΡΑΠΟΤΑΜΙ
Text: what matters is how clearly it stands out from the BACKGROUND, and the hardest background is the light page. That is why text usually goes one step below the fill. RAVE is the hard case: it goes two.
The constant colours
These three are the carnival, every year. They are not substituted and not “corrected” to match something else.
ΣΤΑΧΤΗ · stachti
Ash — inspired by smoke, the charcoal from the grill, and white from traditional costumes. The neutral surface of the association.
Light backgrounds, white cards, grey rules and shadows, dark video surfaces. Whatever needs no colour takes ΣΤΑΧΤΗ.
stachti-100
stachti-200
stachti-300
stachti-400
stachti-500
stachti-600
stachti-700
ΚΡΑΣΙ · krasi
Wine — Dionysos' gift, the carnival's free wine. The red that ties the association to the celebration.
The main buttons, everywhere. Links and accents on the association's light pages; highlight boxes and details on the carnival's dark backgrounds. Bright step on dark backgrounds, deep step on light ones.
krasi-100
krasi-200
krasi-300
krasi-400
krasi-500
krasi-600
ΝΙΟΝΙΟΣ · nionios
Nionios — the colour of Dionysos' robes; he is the carnival's mascot.
The background of every carnival page, the card outlines and glows. In the association's voice it appears only as a trace: the near-black 600 is the text colour. Never large purple surfaces on association pages.
nionios-100
nionios-200
nionios-300
nionios-400
nionios-500
nionios-600
The detail colour — one per carnival
Every carnival is always the purple and the red, plus ONE detail colour picked for the year. For Carnival '27 it is RAVE — the neon greens. The other three wait their turn: a future carnival may pick the amber, the electric pink or the cyan. Never two detail colours in the same year.
RAVE · rave 2027
Rave — neon, electricity, the speakers once night falls. This is what the celebration sounds and looks like once it begins.
Carnival '27's detail colour: headlines, accents and touches on the purple surfaces. As text on light backgrounds only the 500 step — the bright steps can't be read there.
rave-100
rave-200
rave-300
rave-400
rave-500
rave-600
ΧΑΡΑ · hara
Joy — confetti and the warmth of the community that comes to the celebration. Warm and friendly, not electric.
One of the detail colours, ready for a future year. It is also the colour of warnings on the website. Bold and vivid, visible from far away at the parade.
hara-100
hara-200
hara-300
hara-400
hara-500
hara-600
ΣΕΡΠΑΝΤΙΝΑ · serpantina
Serpantina — the paper streamer thrown from the floats. Electric pink, playful and bright.
One of the detail colours, ready for a future year. A dark colour like ΚΡΑΣΙ: it takes white lettering on top.
serpantina-100
serpantina-200
serpantina-300
serpantina-400
serpantina-500
serpantina-600
ΠΟΤΑΜΙ · potami
The river — the water Potamia is named after. Electric cyan, cool and clear.
One of the detail colours, ready for a future year. A bright colour like RAVE: it shines on dark backgrounds, and for text on light backgrounds it goes to step 400.
potami-100
potami-200
potami-300
potami-400
potami-500
potami-600
This year's colour, live
Every carnival has ONE detail colour, from the four above — never two, never a new one. Change it here and see what changes with it: the button, the link, the outline, the shadow. The backgrounds, the text, the wine red and the message colours stay the same every year.
Detail colour
Potamia Carnival 2027
This is how a year's page looks in this colour. The association changes it themselves, with no developer.
Constant every yearChanges with the year
Typography
Two voices: the association's serious one (Roboto Slab) and the carnival's festive one (Commissioner, all caps). Body copy is always Roboto Slab, in both.
| Typeface | For | Where |
|---|---|---|
| Commissioner 800/900 | Headlines and plaques, all caps | Anything read from a distance: posters, banners, float names, the one loud line |
| Roboto Slab 400/700 | Body copy, captions, small print | Anything actually read: paragraphs, times, instructions, association notices |
Body copy is always Roboto Slab, in both voices. A poster whose small print is set in Commissioner reads as a nightclub flyer.
Three sizes per screen: one title, the text, and the small line for dates and details. A fourth size is a sign that the screen is trying to say two things — split it.
The association's voice
Καρναβάλι
Ο Νιόνιος επιστρέφει
Άρματα & Θεατρικά
The digital archive of the Potamia carnival — video, photographs and stories from every year. Test ΐ ΰ ς Ά Έ Ή Ί Ό Ύ Ώ.
Roboto Slab Regular · caption / attribution
The carnival's voice
Καρναβάλι
Ο Νιόνιος επιστρέφει
Άρματα & Θεατρικά
The digital archive of the Potamia carnival — video, photographs and stories from every year. Test ΐ ΰ ς Ά Έ Ή Ί Ό Ύ Ώ.
Roboto Slab Regular · caption / attribution
The logos
The association signs everything that lasts; the 2027 carnival signs the celebration. Choose below which logo you need. Every file can be downloaded further down.
ΔΙΟΝΥΣΟΣ
The association itself — letters, notices, the AGM, sponsor decks, anything that outlives one carnival.
Καρναβάλι Ποταμιάς
The carnival in general, with no year attached. Archive pages, the top of the website, permanent signs.
One signature per surface. If it is about the association, ΔΙΟΝΥΣΟΣ signs it; if it is about the 2027 carnival, 2027 does. They appear together only when the association publishes something about the 2027 carnival — and then in separate zones, never side by side.
The versions of the 2027 logo
colourThe file as drawn. The main version, for the carnival backdrop and any dark surface.
mono · wineOne ink, where the brand red is available.
mono · blackOne ink: newspaper, fax, stamp, engraving.
mono · whiteOne ink for dark backgrounds, photography and video.
The backdrop
A purple background (ΝΙΟΝΙΟΣ) with the «’27» turned into a corner and cut off at the edge, in a slightly different purple. It is this year's carnival backdrop: at the top of pages, on posters, posts and tickets. The motif is faint on purpose, so a logo and a headline fit on top of it.
The plaque
The identity's most recognisable device, and the way to put red on purple. Red lettering on purple cannot be read (2.2:1) and is not allowed. Use the red as a filled box, with white or near-black lettering inside. Use it for the one thing that must not be missed: the date, the time, the price.
22 ΦΕΒΡΟΥΑΡΙΟΥ22:00ΕΙΣΟΔΟΣ 3€ΒΑΣΙΛΙΣΣΑ ΤΟΥ ΚΑΡΝΑΒΑΛΙΟΥ
One or two plaques per surface. With a third, none of them stands out.
The photograph as the ground
A film, a year or an event appears as a band with its photograph edge to edge and the title on it, not as a thumbnail inside a card. Without a photograph the band stands on deep purple — never in a grey box.
The whole film
The 2019 parade
The mask goes in as a watermark once per screen, at the lower right of the deep field, cropped by the edge — never over a photograph and never behind text that has to be read.
Worked examples
Based on the 2025 and 2026 posters and stories — the style the carnival already has. The same four things every time: lime for the loudest line, a filled plaque for what must not be missed, white for the rest of the text, and the signature in a corner the motif is not using.
14–17 February 2027 · Potamia, Thasos
Motif in one corner, logo in another. Never both in the same corner.
Raffle
Raffle tickets are out
The same backdrop, much shorter. Leave the logo out — the page already has it — and keep only the motif.
ΚΥΡΙΑΚΗ
22 ΦΕΒΡΟΥΑΡΙΟΥ στις 13:00
στην κεντρική πλατεία
ΠΛΟΥΣΙΑ ΔΩΡΑ
@potamiacarnival
Both signatures stack top-left: the association publishes, 2027 is the subject. Lime headline, red plaque for the date, white for the detail.
ΣΑΒΒΑΤΟ 31 ΙΑΝΟΥΑΡΙΟΥ
ΑΝΟΙΓΜΑ ΤΟΥ ΤΡΙΩΔΙΟΥ22:00
μαζευόμαστε στην αποθήκη
#μπλόκο_ποταμιάς
@potamiacarnival
Small and narrow: the white version, because here the name has to be read at a glance.
ΕΙΣΟΔΟΣ 3€
@potamiacarnival
In a square the motif takes up more room, so the logo gets smaller to keep clear space around it.
ΛΑΧΝΟΣ
0472
The smallest surface the logo still goes on. One colour, white, because at this size the name has to be readable first.
Do and don't
The six mistakes that happen again and again. They apply to every logo.
Clear space = ¼ of the logo's height, on every side. Nothing enters it.
Χορηγός
If text or another logo gets into the clear space, the logo gets lost among everything else.
Every background has its own version. If the background isn't one of the mask's three, take the full-colour version (colour) — and check first that it stands out from the background.
On a busy image the logo disappears. It wants a calm dark area, a colour plaque underneath, or the single-colour version (mono).
The colours are part of the logo. Every permitted version already exists, ready, in the files.
Never stretch, rotate, shadow, outline or 3D. Only make the whole logo bigger or smaller, keeping its proportions.
How a page is put together
Eight rules for every screen on the site and every poster. If a page breaks one, the page changes, not the rule.
- The photograph is the ground.The carnival shows first: a photograph or a still from the film fills the first screen, rather than sitting small inside a card.
- Three type sizes per screen.One big title, the text, and one small line for the details. A fourth size means the screen is saying two things.
- Red is the action, lime is the fact.Red for the one button and the date box; the year's colour for the one loud fact. Everything else is ink, white, ash and purple.
- One surface per voice.Deep purple is the carnival's voice, the light ground is for information. They do not alternate band by band on one page.
- Text is not carded.Things you tap get a card — a film, a year, an event. A paragraph sits on the page.
- Nothing moves unless the content moves.The film moves, and the countdown in the last days. No scroll effects, no bouncing cards.
- Playfulness has three places.The mask as a watermark, the year's colour, and one drawing of the mascot. No novelty typeface, no stickers in every corner.
- The first screen is what the page is for.On the home page, when it is; on a film's page, the film; on the raffle, the field for the number. Everything else below.
The association mask: solid or outline
The ΔΙΟΝΥΣΟΣ mask is drawn two ways, and which one to use is decided by the background — not by taste.
On white and the light greys (ΣΤΑΧΤΗ), the filled mask shows clearly and its gaps stay open.
On purple, on black and over a photograph, the outline mask keeps its details instead of closing up.
The filled mask closes up: the eye slits and teeth can no longer be seen and the badge becomes a blob.
Clear space
Around every logo there is a zone that stays empty: ¼ of the logo's height, on every side.
The same rule for every logo, the association's and the carnival's. The zone grows with the logo, so nobody needs a table. Nothing goes inside it: not text, not a line, not the busy edge of a photograph, not another logo, not the edge of the page. When the logo sits on a colour plaque, the plaque's edge is the limit.
Downloads
Every file, shown on the background it was made for. They are always the current ones.
dionysos-badge-solid-wine74 × 90Download
dionysos-badge-solid-black74 × 90Download
dionysos-badge-outline-white76 × 91Download
dionysos-horizontal-solid-onlight266 × 90Download
dionysos-horizontal-solid-black266 × 90Download
dionysos-horizontal-outline-ondark270 × 91Download
dionysos-horizontal-outline-white270 × 91Download
dionysos-vertical-solid-onlight184 × 188Download
dionysos-vertical-solid-black184 × 188Download
dionysos-vertical-outline-ondark184 × 189Download
dionysos-vertical-outline-white184 × 189Download
dionysos-horizontal-compact-solid-wine266 × 90Download
dionysos-horizontal-compact-solid-black266 × 90Download
dionysos-horizontal-compact-outline-white270 × 91Download
dionysos-vertical-compact-solid-wine184 × 153Download
dionysos-vertical-compact-solid-black184 × 153Download
dionysos-vertical-compact-outline-white184 × 154DownloadAll are SVG files. They open in Illustrator, Inkscape, Figma, Canva and Word, scale from a keyring to a banner without losing quality, and have no background of their own — the chequerboard in the preview means transparency. If you need PNG or EPS, write to us; don't enlarge a screenshot.
Free for any use that concerns or covers the carnival. For commercial use, ask the association first.
Reference
The measurements behind the rules above. Open one only if you need the number.
Only two of the logo's colours touch the background: the lime, which is bright, and the red, which is mid-toned. A background that flatters one tends to swallow the other. The logo looks best on dark backgrounds.
| Background | ΚΑΡΝΑΒΑΛΙkrasi-100 | «27»rave-200 | Result |
|---|---|---|---|
stachti-700 | 5.4:1 | 13.2:1 | ✓ Ideal — both colours stand out clearly. |
nionios-400 | 4.7:1 | 11.3:1 | ✓ Ideal — both colours stand out clearly. |
nionios-300 · the backdrop | 3.5:1 | 8.5:1 | ✓ Ideal — both colours stand out clearly. |
stachti-600 | 3.6:1 | 8.7:1 | ✓ Ideal — both colours stand out clearly. |
stachti-100 | 3.6:1 | 1.5:1 | ✓ Large sizes only — one colour looks too much like the background. |
stachti-200 | 3.2:1 | 1.3:1 | ✓ Large sizes only — one colour looks too much like the background. |
nionios-200 | 2.3:1 | 5.6:1 | ✓ Large sizes only — one colour looks too much like the background. |
hara-100 | 2.2:1 | 1.1:1 | ✗ No — use the single-colour version (mono), or put a colour plaque underneath. |
The contrast limits for text (WCAG) do not apply to logos. Here 3:1 is the limit below which a large shape no longer stands out from its background.
Every logo exists in three forms. “full” is the whole logo; “compact” is without the line of small type — «Λαογραφικός…» for the association, «byΔΙΟΝΥΣΟΣ» for the carnival; “mark” is the badge alone. All three are the same drawing.
ΔΙΟΝΥΣΟΣ · horizontal
full
compact
mark
ΔΙΟΝΥΣΟΣ · vertical
full
compact
mark
Καρναβάλι · horizontal
full
compact
mark
Καρναβάλι · vertical
full
compact
mark
On the website the tier changes by itself with the size: the logo loses its small type before it can blur. Below 16px no logo is used; only the site icon (favicon) goes there, and it is drawn separately for that size.
ΔΙΟΝΥΣΟΣ · horizontal
full ≥ 64 · compact ≥ 28
full ≥ 64 · compact ≥ 28
16px
mark
mark
20px
mark
mark
24px
mark
mark
28px
compact
compact
32px
compact
compact
40px
compact
compact
56px
compact
compact
64px
full
full
80px
full
full
ΔΙΟΝΥΣΟΣ · vertical
full ≥ 144 · compact ≥ 48
full ≥ 144 · compact ≥ 48
24px
mark
mark
40px
mark
mark
48px
compact
compact
64px
compact
compact
96px
compact
compact
128px
compact
compact
144px
full
full
176px
full
full
Καρναβάλι · horizontal
full ≥ 40 · compact ≥ 28
full ≥ 40 · compact ≥ 28
16px
mark
mark
20px
mark
mark
24px
mark
mark
28px
compact
compact
32px
compact
compact
40px
full
full
56px
full
full
80px
full
full
Καρναβάλι · vertical
full ≥ 120 · compact ≥ 80
full ≥ 120 · compact ≥ 80
24px
mark
mark
40px
mark
mark
64px
mark
mark
80px
compact
compact
96px
compact
compact
120px
full
full
160px
full
full
The year's logo has no tiers; it has a minimum size. Colour: 96px wide on screen, 30mm in print. With the mask it needs more: 128px / 40mm. Smaller than that, the website removes the mask by itself and shows the “colour” version, which is always safe.
Year logo
≥ 96px
≥ 96px
64px ✗
80px ✗
96px ✓
128px ✓
200px ✓
The association speaks all year; the year's logo speaks for one celebration. If the piece is about the association, DIONYSOS signs it. If it is about the 2027 carnival, 2027 signs it.
| Where | Logo | Version | Why |
|---|---|---|---|
| Website — menu / footer | DIONYSOS / Carnival horizontal | tone auto | The association is the site's permanent host. |
| 2027 page / top of a page | 2027 logo | colour, ≥ 200px | The carnival page is purple — the mask vanishes there. |
| White card, invitation, programme | 2027 logo | masked · white | The full signature, where it has room to breathe. |
| Social post / story | 2027 logo | colour or masked | Check the background first; on a photo put a plaque underneath. |
| Video, TV, projection | 2027 logo | colour or mono · white | The mask gets lost when video is compressed and when blacks wash out. |
| Poster, banner | 2027 logo | whatever fits the background | Large format: the version with the mask (masked) is worth it here, if the background is right. |
| T-shirt, embroidery | 2027 logo | duotone or mono | Few colours / few threads — the fine shades get lost anyway. |
| Food wrap, cup, napkin | 2027 logo | mono · wine or black | One ink, cheap printing, absorbent paper. |
| Sticker, raffle tag | 2027 logo | colour, ≥ 30mm | Small but colourful; below 30mm it doesn't go on at all. |
| Newspaper, fax, stamp, engraving | 2027 or DIONYSOS | mono · black | One ink, no midtones. |
| Site icon / app icon | DIONYSOS | favicon.svg | Redrawn on a colour plaque, not simply shrunk — and never the 2027. |
Practical notes, before you start
Before you send the file to the printer.
- CMYK and a proof
The CMYK values on each swatch are an unprofiled conversion. ΝΙΟΝΙΟΣ and ΚΡΑΣΙ both close up noticeably in four-colour — ask for a proof, or work in Pantone.
- The purple wants ink
On uncoated stock nionios-400 opens up and greys. Either choose coated, or push a step in saturation on the proof.
- 3mm bleed
The backdrop runs to the trim on every poster we make. Set bleed, and keep type 8mm inside the final trim.
- One signature
Either the year's logo or ΔΙΟΝΥΣΟΣ as organiser — together only in a separate signature block, never mixed into the composition.
- Lime for the headline only
RAVE is the loudest tone in the palette. In a paragraph it tires the eye, and small on white it disappears (1.5:1).
- Use our backdrop
The motif exists in three aspect ratios as SVG. It is there so you do not have to draw a background from scratch.
- Send us the final file
We keep every poster. A PDF at the end of the job goes into the village's digital archive.
Something not covered here?
If what you are making does not fit any of the above, or you need a file in another format, write to us. We answer, and we send what is needed.
A post or a floatI'm making something for our float or for Facebook and InstagramOpen the guide →A poster or print pieceI'm a designer working on the carnivalYou are hereAn article, media or sponsorshipI write about, film or promote the carnivalOpen the guide →A product or print runI make t-shirts, keyrings, cups, packagingOpen the guide →Painting or a buildI'm painting or decorating something for the celebrationOpen the guide →A website or appI build websites or appsOpen the guide →