the theft of the
the theft of theWINE
The 2022 campaign, in the shape of a video game.
Trailer
The Theft of the Wine — the trailer
Produced by Creativity Films for the «Dionysos» association
Download the game
Released on 21 January 2022, and free to play.
VOICED BY
THE ASSOCIATION’S OWN MEMBERS
EXPLORE THE VILLAGE
OF POTAMIA
HELP NIONIOS
SAVE THE CARNIVAL!
WHO WOULD WANT TO SABOTAGE
OUR CARNIVAL AGAIN?
The story
When the Potamia carnival is sabotaged once again, only Nionios — the carnival’s mascot — can put it right. With the association’s help, as always, and this year with yours.
You play as Dionysos, exploring the village of Potamia to solve the year’s mystery: who stole our wine?
How it was made
The association’s 2022 campaign was a short video game, made by Creativity Films. The player explores the village of Potamia — virtually, at least — and “saves” the carnival from the comic sabotage that happens in the ad films every year.
The idea began in September 2021, when Thomas Doukinitsas — who normally directs those films — wanted to try making a video game and to reuse the 3D figure of Dionysos made the previous year for the online carnival. The association backed it from the start, and the game was ready that December.
You hear the voices of the association’s members in the game. On a group call, they guide the player to find out what really happened that year.
“The Potamia Carnival Association of Thassos, which stages the island’s float parade every year, found an original way to promote both the festivities and this beautiful place: a 3D adventure platformer starring Dionysos, god of wine, which as everyone knows gladdens the heart.”
“The people behind the Potamia carnival are here to remind us of the great feast — the custom. And the star? Who else. Nionios. The mascot, who has become… a video game.”